Amazon’s efforts to deliver products to customers in the shortest possible time puts a lot of pressure on everyone else. This stress is transforming the way supply chain management works. When companies mistakenly try to copy Amazon’s strategies, the online retail giant has a track record of beating them thanks to the financial support of its shareholders. But is bigger better? 

With constant innovation, Amazon is succeeding thanks to one huge reason: efficient supply chain management. They have access to superior information technology, an ever-growing network of warehouses, multi-tier inventory management, and outstanding transportation.

So how do you compete? BR Williams’ personalized customer service offers human interaction through each step of its process.

We CARE about your products like they are our own.

Information Technology

Amazon uses some of the most sophisticated analytics and technology out there. It’s hard to fight on the same level. However, by prioritizing technology initiatives that have a direct impact on business objectives, you can focus on the future.

BR Williams invests in technology and training of its team to accurately store and care for your product. Relying on a third-party with the most advanced warehouse management system and supply-chain management technology saves you from the time-consuming implementation. It frees you to focus on growing your business.

Warehouse Network

Amazon strategically places its warehouses and stocks them based on order frequency. Not only that, they position warehouses near local urban markets.

This strategy challenges competitors to increase their number of warehouses to compete. BR Williams can provide custom warehousing and distribution solutions to get your inventory to your customer on time. With six warehouses and distribution centers throughout Alabama and Florida, the strategic locations are near ports and other manufacturing facilities.

By outsourcing your warehousing and handling requirements to a third party, you can reduce costs and gain a partner focused on maximizing your bottom line. 

Inventory Management

Amazon leans heavily on the outsourcing of its inventory management. Not even the biggest online retail giant can do it all themselves. Choosing a warehouse with a digital warehouse management system allows for real-time control over your inventory.

It will enable you to log all activities related to your inventory from inbound and outbound to the internal warehouse and inter-warehouse transfers. Beyond general inventory maintenance and reporting, a powerful WMS system can also provide kitting and de-kitting, stock rotation methods, and returned goods and backorder processing.


Amazon uses its delivery vehicles for same-day or two-hour delivery. But that’s not exactly realistic for every business. Consider a third-party who can handle trucking and transportation services for you.

BR Williams has assembled a team of transportation professionals with advanced tools for tracking shipments and their status, customized and automated KPI reporting, and alerts for proactive tracking and exception management.

While Amazon may run one of the most innovative supply chains, it doesn’t necessarily mean it’s the best. Amazon forces competitors to invest in supply chain management by lessening product delivery time, increasing their number of warehouses, and engaging in information technology.

However, it doesn’t have to be all about Amazon. Are you ready to cut costs and streamline your supply chain process? Contact us today for a quote and let us help you with your supply chain management.

About BR Williams Trucking & Logistics

BR Williams, a family-owned Trucking, Warehousing, Fulfillment & Logistics Company has been serving customers since 1958. We specialize in removing the supply chain frustrations our customers have by developing custom-made solutions. We offer nationwide transportation services through our fleet and logistics division. Our multiple fulfillment and distribution warehouses in Alabama span over 1.7 million square feet. Our core values are HONESTY, INTEGRITY, SERVICE. We still serve our first customer that was established in 1958.

To discuss your supply chain needs, please contact us online or call (800) 523-7963

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