BR Williams, a full-service Alabama-based trucking, logistics, and warehousing firm recently announced multi-faceted, sweeping technological improvements to their warehouse management system (WMS), designed to enhance customer experience.

“In the business-to-business service industry, it is incumbent upon us not only to have our finger on the pulse of our customers, but to proactively invest in accommodating their evolving needs” says CEO, Greg Brown.

“Our shipper and distribution partners have ever-increasing pressures to increase efficiency and decrease waste. Automating certain functions and increasing visibility at no additional cost to the customer, facilitates this effort. The scalability of technology and inherent advancements have allowed BR Williams to enhance these service offerings to ensure that our customers are experiencing the highest level of supply chain services today and tomorrow”.

BR Williams’ enhancement strategy improves the customer experience in all three divisions: Trucking, Distribution, and Logistics.

New Warehouse Management System

The focus for the Distribution division was even more comprehensive as they replaced their entire warehouse management system with world-class Synapse WMS by Zethcon.

“Every item in our facilities are tracked and controlled in real time from the moment it is received until the moment it ships. Receiving, put away, Inventory Management, Order Picking, Quality Control, and Shipping are all automated through the WMS, so that we can deliver the speed, accuracy, and efficiency necessary to properly handle our customers’ products and needs. With our Web-based customer portal, our clients have secure access to real-time inventory, receipt and shipping statuses” says VP of Distribution, David Nunnelley.

“The WMS functionality is complimented by other equipment such as wireless Radio Frequency (RF) hand-held and wrist-mounted devices, which allow scanning for proper identification and rapid recognition of items and locations.”

These warehouse management system enhancements are operational in both our Piedmont and Mobile, AL facilities and currently in use by a number of BR Williams clients.

With humble beginnings back in 1958, BR Williams has grown into an award-winning supply chain management company servicing all 48 contiguous states and Canada. With facilities in Anniston (2), Oxford, Piedmont, Eastaboga, Mobile and Tallahassee, FL, BR Williams supports over 2550 customers across the Distribution, Logistics and Transportation divisions. Industries served: automotive, defense, home improvement, education, food raw materials, textiles, chemical, industrial packaging, metals (finished goods), highway safety and more.

To discuss your Distribution, Logistics or Transportation Services options, please contact Matt Nelson at matt.nelson@brwilliams.com or (800)-523-7963.